Design
Product design and design systems
Whether functioning as an individual contributor or as a “player-coach” design manager, I strive to create well-crafted experiences that deliver both utility and value. Combining my agency skillset with experience gained during my time embedded in corporate organizations has enabled me to balance end user functional needs with strategic business objectives.
My work has primarily been focused around launching 0-1 initiatives and facilitating digital transformation in B2C and B2B2C experiences in finance, telecom, and fitness industries.
Performance Testing Insights
Proteus Motion
In order to prove out Proteus’ value proposition as the definitive standard for power measurement we needed to improve the improve the user experience of our performance data reporting. The feature aimed to empower trainers with data an insights and increase the rate of data collecting testing sessions across our customer base.
Proteus Software Experience
Proteus Motion
In my 2+ years as the director of product design, I collaborated with the CEO, software and hardware teams, and human performance experts to enhance the software platform, improving both capability and user experience. This was critical to transitioning the company from a garage start up to a recognized player in the B2B fitness technology space.
Discovery and Design Prototypes
Northwestern Mutual
I initially served as a design manager in a "player-coach" capacity where I had the opportunity to occasionally contribute to exploratory work. Later, I transitioned to a new team called Enterprise Experience Design (EXD), which functioned as an in-house design consultancy. On that team I leveraged my design expertise to develop concepts and prototypes, aiding executives in effectively communicating their visions to secure buy-in from the C-suite.
Design System for Digital AOR
BMW USA
As the digital agency of record for BMW USA, we inherited a complex website with marketing pages, calculators, and customization tools. To facilitate a multi-year digital overhaul, I led the development of a design system compatible with their CMS. Leveraging my experience from redesigning Quinnipiac University's marketing on the same platform, I established a design system for future BMW USA website enhancements.
Performance Testing Insights
Proteus Motion
In order to prove out Proteus’ value proposition as the definitive standard for power measurement we needed to improve the improve the user experience of our performance data reporting. The feature aimed to empower trainers with data an insights and increase the rate of data collecting testing sessions across our customer base.
Proteus Software Experience
Proteus Motion
In my 2+ years as the director of product design, I collaborated with the CEO, software and hardware teams, and human performance experts to enhance the software platform, improving both capability and user experience. This was critical to transitioning the company from a garage start up to a recognized player in the B2B fitness technology space.
Discovery and Design Prototypes
Northwestern Mutual
I initially served as a design manager in a "player-coach" capacity where I had the opportunity to occasionally contribute to exploratory work. Later, I transitioned to a new team called Enterprise Experience Design (EXD), which functioned as an in-house design consultancy. On that team I leveraged my design expertise to develop concepts and prototypes, aiding executives in effectively communicating their visions to secure buy-in from the C-suite.
Design System for Digital AOR
BMW USA
As the digital agency of record for BMW USA, we inherited a complex website with marketing pages, calculators, and customization tools. To facilitate a multi-year digital overhaul, I led the development of a design system compatible with their CMS. Leveraging my experience from redesigning Quinnipiac University's marketing on the same platform, I established a design system for future BMW USA website enhancements.
© 2023 Will Gabrenya