Will Gabrenya ✺ New York City
Product design —
and then some.
Right now
I’m helping revolutionize high performance athletic training and assessment at Proteus Motion as the Director of Product Design.
Before that
I led design teams and informed product strategy while at Northwestern Mutual as an associate director of product design. I’ve worked as a designer and art director at digital agencies such as R/GA, Huge, and Critical Mass across a variety of industries including finance, telecom, publishing, higher education, and luxury automotive.
Design
As an individual contributor or a “player-coach” design manager, I strive to create well-crafted experiences that deliver both utility and business value.
I have primarily focused on launching 0-1 initiatives and facilitating digital transformation in B2C and B2B2C experiences. I have extensive experience working with finance, telecom, and fitness organizations.
Leadership
I have functioned in leadership roles in several organizations. In that capacity, I led work across multiples teams as a design manager, established product development processes, and helped scale up teams.
Strategy
At Northwestern Mutual, I helped executives formulate and communicate product strategy, developed an end-to-end customer experience vision, and created internal tools for the product organization.
At Proteus Motion, I introduced user research and collaborated with executives to identify strategic opportunities and plan for the future.
Driving impact through collaboration, strategic thinking, and sweating the details.
Featured work
Proteus Motion
A software experience designed for a one-of-a-kind hardware product.
Product Design, B2B, B2B2C, Internal Tools, Process Development
Northwestern Mutual
Guiding a venerated financial services company into the 21st century.
CX, Design Management, Product Design, Vision, Strategy, Internal Tools, Branding
BMW USA
Establishing the digital design foundation for a legendary automotive brand.
Design System, Marketing
Agency Archive
Oldies but goodies from Critical Mass, HUGE, and R/GA.
Product Design, Design System, Mobile App, E-Commerce, Marketing, Branding, In-Store Kiosk
Organizations I’ve worked with
AOL
American Eagle Outfitters
American Express
Bacardi
BMW
Citibank
Comcast
Foster’s
Guardian Life
Harvard Business Review
Loblaws
MassMutual
Nickelodeon
Northwestern Mutual
Pepsi
Proteus Motion
Quinnipiac University
Target
Verizon
© 2024 Will Gabrenya