Agency Archive
2007 — 2018
Earlier in my career I worked at a few well regarded NYC digital agencies. At those agencies I held both designer and art director roles, working on marketing experiences, internal branding initiatives, and digital products. I was fortunate to work with brands with national and global reach across industries including finance, telecommunications, automotive, and higher education.
Critical Mass
Product Design, Mobile App, Design System, Marketing, Branding
At Critical Mass, I served as a design lead for client engagements with Citibank, Quinnipiac University, BMW USA, and internal agency initiatives. My focus varied based on the project, encompassing product design, visual identity, and design systems. Working on the first native iOS Citibank app and systematized content-managed enterprise experiences facilitated my evolution from visual design to a versatile product designer.
HUGE
Design System, E-Commerce, Marketing
At HUGE, I spent a considerable amount of time on a few client engagements, namely Pepsi, Comcast, and MassMutual. Despite this focus, I had the opportunity to work with diverse brands across finance, consumer packaged goods, retail, technology, and publishing. During my tenure, HUGE doubled in size, extending its global reach—an exciting period for the agency.
R/GA
E-Commerce, Marketing, In-Store Kiosk
While not my first design job, R/GA holds a special place in my heart as the first NYC agency I worked for. It's where I honed my skills designing extensive enterprise e-commerce experiences for Verizon and Verizon Wireless (distinct entities). While Nike was the prominent account, VZ/VZW covered the bills, effectively supporting the more glamorous projects across the agency.
Critical Mass
Product Design, Mobile App, Design System, Marketing, Branding
At Critical Mass, I served as a design lead for client engagements with Citibank, Quinnipiac University, BMW USA, and internal agency initiatives. My focus varied based on the project, encompassing product design, visual identity, and design systems. Working on the first native iOS Citibank app and systematized content-managed enterprise experiences facilitated my evolution from visual design to a versatile product designer.
HUGE
Design System, E-Commerce, Marketing
At HUGE, I spent a considerable amount of time on a few client engagements, namely Pepsi, Comcast, and MassMutual. Despite this focus, I had the opportunity to work with diverse brands across finance, consumer packaged goods, retail, technology, and publishing. During my tenure, HUGE doubled in size, extending its global reach—an exciting period for the agency.
R/GA
E-Commerce, Marketing, In-Store Kiosk
While not my first design job, R/GA holds a special place in my heart as the first NYC agency I worked for. It's where I honed my skills designing extensive enterprise e-commerce experiences for Verizon and Verizon Wireless (distinct entities). While Nike was the prominent account, VZ/VZW covered the bills, effectively supporting the more glamorous projects across the agency.
© 2024 Will Gabrenya